The way Ford does announcements, is that they they squeeze every last drop of blood from the rock before the product debuts. They did this with the Focus, are doing it with the Mustang and now with the F150. They don't want to blow their wad for one news cycle, they want to keep putting things out to "earn media". Most likely the final calibrations are being tweaked for the EPA numbers and they will be announced just before, or at the long lead press event in August.
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